[Detailed description of the client’s challenge or marketing goal. E.g., “Client X needed to boost foot traffic to their new retail outlets in Port Harcourt within a highly competitive market and a limited budget.”]

[Explanation of Absolute Meedia’s strategic solution. E.g., “We devised a multi-format OOH campaign combining high-frequency lamp pole ads in residential areas with impactful digital displays at key transport hubs. Our team used demographic data to pinpoint the most effective locations.”]

[Details on how the campaign was put into action. E.g., “The campaign rolled out over 8 weeks, with dynamic content updates on digital screens every 2 weeks. Our maintenance team ensured consistent visibility across all static sites.”]

[Quantifiable results are key here. E.g., “The campaign resulted in a verifiable 30% increase in in-store visits to the new outlets, tracked via unique QR codes on the ads. Brand recall significantly improved by 25% in post-campaign surveys. Visuals of the ads and data charts would be included here.”]